Costs less than
a bad decision.

One complete audit runs all six pillars with live data fetches, generates your gap analysis, and produces the full verdict report. Going back and updating answers within the same project doesn't cost extra — only starting a new project or running a fresh audit does.

Free gives you one complete audit so you can see exactly what the tool does — no time limit. Starter unlocks live KPI data per pillar, constraint gap analysis (where your budget/skills are matched against real requirements), and audit history so you can track how your idea evolves as you learn.

Genuinely earned — most active founders need unlimited pivots and PDF export, which don't exist at Starter. That said, if you have one specific idea you're validating right now, Starter is the better pick. We'd rather you be on the right plan than a more expensive one.

We use Anthropic's built-in web search tool to fetch real-time data at audit time. Competitor counts come from Google Maps / Yelp / Crunchbase searches. Market signals come from news, funding announcements, and industry databases. It's fetched live when you run the audit — not cached from 2022.

Yes, no contracts and no lock-in. You keep access until the end of your current billing period. Your audit history and archived ideas remain accessible. Top-up credits never expire regardless of plan status.

Not yet — we're waiting until we have real renewal data before offering annual discounts. We want to be confident the product earns a second year before asking you to commit to one. Watch for it in late 2026.